On the occasion of completing 10 years of Dota 2, developing company Valve is collaborating with Scotch whisky brand Ballantine’s, bringing limited edition ‘Dota 2’ themed whisky bottles in the market. The bottles are featured with Dota 2 in-game heroes printed on the bottle and will be available for purchase in China.
Dota 2 10th Anniversary Celebration
People with a legal drinking age in China will be able to purchase two limited edition whisky bottles, with a wide range of Dota 2 heroes. This is being considered more like a collector’s item than just a whisky bottle as it is very precious for the fans of the Valve MOBA title. Ballantine’s is also to be regarded as the Official Spirit Partner of Dota 2, all during The International 2023.
Valve will also be releasing a special short movie along with this collaboration, celebrating the 10th anniversary of the game. And people are speculating that it would be featuring Dota 2 heroes getting towards the collaborated Ballantine’s Whisky bottle.
Ballantines earlier collabs
This is not the first time Ballantine’s has collaborated in the eSports industry. The brand had earlier teamed up with Tundra Esports and also played a key role in organizing the Paris Major, one of the biggest events in the whole CS history. To know about CS2 developments.
Brands Colabing in eSports
Ballantine is not the only alcohol company doing business with eSports, companies like Heineken and Jagermeister have also been collaborating in the field. This increase in investment may be due to the fact that in the past years, esports have gained huge attention and have emerged as one of the primary sources of entertainment.